Posts Tagged ‘theme’

A Theme in Disguise {A Real Life Story}

Friday, July 1st, 2011

This post isn’t “officially” corporate events related like the majority of my posts are.  But it is about a situation that any corporate events person would understand.

What do you want the theme of the party to be?

You brainstorm…

You come up with 10 different ideas on how you could make it work…

Here is a REAL LIFE story…

My girlfriend called me this morning and wanted some advice on what she could do for her daughter’s birthday party that was happening this Saturday night….(btw – it’s Friday.)

My friend: Daughter’s birthday is Saturday and I have to do something

Me: What are you thinking about?

Friend: It’s a sleepover and daughter invited 8 of her friends

Me: Did you send an invite

Friend: No – Mass Text to all her friends

Me: Guess what?  You have a theme…

Friend: WHAT?  How do you figure?

Me: She texted – make the theme about texting.  Use LOL and TTYL and BFF, etc.

So…

Cupcake Toppers & Treat Bags

I whipped up some cupcake toppers and treat bags.  Now she is an instant COOL mom!

How could this possibly relate to corporate events?

Take ONE element and go with it.  Inspiration is everywhere…a pillow, a font treatment, music, a tag line…and in this case…a mass text to girlfriends inviting them over for a sleepover.

~Caryl

{event} Giddy Up – It’s Time to Meet

Thursday, February 10th, 2011

Howdy ya’ll ~

We recently planned and executed a 1 day event at the Marriott Santa Clara for one of our favorite clients.

The Theme – A Western Pioneer Hoe-down!

The theme was carried through out the entire event…from the registration experience, badges, decor, food, tables, stage, music…and even to the energy drinks.

150 Product Managers, Technical Architects and Program Managers had no idea what they were walking into when they walked down the hall to the Grand Ballroom.

From the moment they entered the hall – they were taken back in time.

The Hallway

We decided we didn’t want to have huge signage – so we opted for a simple wooden “farm” frame to let everyone know they were at the registration desk.

Registration

We wanted to use the logo of the event vs. just the company logo.

Name Badges

The stage was full of Western decor…

The Stage

We didn’t want to use hotel linen so we opted to do picnic red and black.  The center pieces were a mixture of red and silver lanterns, simple flower arrangements in little mason jars and candy mints (of course we had to get the Bandana packaging!).

Tablescape

Tablescape

This group loved Energy Drinks…but we wanted it to still have the western theme.

Energy Drinks!!

Food Labels

One of my pet peeves is not having the food labeled so you know exactly what you’re eating.  So we made some labels – that went with the theme.

A couple of the leaders of the group were musicians and played for the group – it was awesome!

The Jam Session

Some additional shots of the decor.

Decor

Decor

This event was so fun to plan.  Hope you enjoy the pictures.  For more happenings with ROAR events group – feel free to stop by our fan page on Facebook or follow us on Twitter.

Caryl